Vital Impacts Remembering Sudan UX Design
For this role I worked with the non-profit Vital Impacts, started by National Geographic Amy Vitale, to create wireframes for the film Remembering Sudan. The site and film honor the life of the last male white rhino Sudan while advocating for donations and support for the Ol Pejeta Conservancy through donations, print sales, and adoptions. I created the wireframes and content layout/ hierarchy, and the pages were executed using the existing brand system and Shopify templates on the Vital Impacts site.
The project combines UIUX design and user experience research/ thinking to provide a fully functioning website on the greater Vital Impacts site to bring a concrete difference.
Photo Credits to Amy Vitale and Vital Impacts vitalimpacts.org
UX Design Thinking and Experience through the Site
Home Remembering Sudan
The beginning of Remembering Sudan begins with a deep analysis of what the film is and how to support it. This opener provides the ‘what’ and begins to inform them of the ‘how’ without overwhelming them. As the user follows through with the experience, the details increase, but this at the beginning provides an important explainer.
Home Remembering Sudan
As the user continues, they begin to understand even deeper the ‘What’ and the ‘Who’ fully in order to understand where any donation or revenue will go toward supporting. It is also interwoven with quotes from those involved who are directly impacted by this organization. The combination of informing the user and using emotion aids in gaining people to join in support.
Home Remembering Sudan
The Home page is finished up with a final call to action, or ‘How,’ to allow viewers to once again get involved in aiding the organization and cause to save the white rhinos. It also allows viewers ways to get involved and stay updated with the successes of the project.
Support Ol Pejeta
The support Ol Pejeta page provides concrete ways that people can support the conservancy through clever financial ways that are not simply donating money. We created these tiers of support based on the rhinos that make Ol Pejeta what it is. It adds personality that represents the importance of saving the white rhinos.
Support Ol Pejeta
This section allows supporters and viewers to directly see why Vital Impacts is raising money for the conservancy. It provides a deep insight into each rhino that the conservancy supports and the resources they need.
Support Ol Pejeta
The final section of this page provides an honest conclusion from two of the main people bringing this project to life. Without the support of people, the project would not be.
